Spotlight on the new Fire Station One Boutique Hotel, Roanoke

Fire Station One Hotel kept on surprising me from the moment I spotted it through the taxi window to the moment I checked out. Entering through the showroom was a briefly confusing moment quickly resolved by the friendly staff. The building served as a fire house to the local community for 100 years after which it was unoccupied for 15 years. Just a bit over a year ago a local furniture company, TXTUR, reopened the doors to this historic building as a showroom, boutique hotel, and restaurant. 

Located in the heart of Roanoke, Virginia, this hotel smoothly blends its components into one seamless experience. The original firehouse doors are decoratively propped to the side while new glass doors offer a preview of the interior. The ceilings are tall, the windows let in light generously, and the original elements (both structural and decorative) create a one-of-a-kind feel. 

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This hotel stay was hosted as a part of a press trip to Virginia who did not review or approve this story. 

The Vibe & Shared Spaces 

The ground floor is a large open space with the storefront taking up about two-thirds of the floor and Stock Bistro occupying the rest. The Bistro is open concept with a terrace out back. All guest rooms are on the 2nd floor at the back of which is a shared common room. This large open space is where the original fireman’s pole still stands accompanied by all original cabinetry along the walls. 

There are multiple sitting areas with lush couches, a large dining table, and a minibar. Naturally, this room is used for special events like weddings and celebrations. At the back of the room are guest refrigerators and various other supplies like snacks and toiletries. 

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Inside the Suite 

There are 7 rooms in total and each room is unique. Nearly all suites are bright with minimal decor accented by unique lighting pieces, mirrors, rugs, and large scale art. Room No.2 leans into mid-century characteristics with wood panelling and darker accents. Original brick is visible throughout, showing century characteristics with faded paints and architectural touches. 

I had the pleasure of staying in room No. 7, aka the Loft. This suite has a spectacular accent light fixture, a floor-to-ceiling window looking over the terrace and a spacious sitting area. Being out most of the day I had to make a conscious effort to spend time in each area of the room 😅. 

The rooms are equipped with automated blinds and blackout layers if you prefer to sleep in complete darkness. 

It is also worth noting that Fire Station One Boutique Hotel is a pet-friendly property. 

Drinks & Dining 

Stock Bistro and its terrace is much newer than the hotel but already maintain local regulars. The bar is a showcase of local and international spirits, unique wines, and a fun selection of cocktails. On the menu are people’s choice favourites like Cosmopolitan and Espresso Martini as well as a few Bistro specials. People gather on the couches sipping cocktails throughout the evening, reinforcing the laidback, casual atmosphere of the whole place.

The kitchen offers a Northern Scandinavian fair prepared in a fully open space in front of the guests. My eyes quickly spotted local Virginia oysters which came served with a side of pomegranate mignonette and crackers, perfectly suited for the briny oyster. Among other menu items are smörgåsbord options, fried gouda, meatballs, and Bavarian half-rack hen, to name a few. 

Fire Station One Boutique Hotel, Roanoke
Room starting at $216 USD/night
13 Church Ave SE, Roanoke, VA 24011, United States
Book directly on firestationone.com or your favourite booking website: Booking.com* | Expedia* | TripAdvisor* | Hotels.com*